The Challenge

Surya Foods sells across three channels — Shopify, Amazon, and a wholesale portal — but their pre-2020 theme couldn’t keep up. Page speeds lagged, the checkout felt generic, and the merchandising team had little flexibility. Three issues stood out immediately:

• Largest Contentful Paint of 4.8 seconds — nearly triple Google’s recommended threshold.
• A generic checkout with no upsells, no local payment methods, and a 68% cart abandonment rate.
• Inventory data fragmented across 40+ SKUs and three disconnected sales channels.

“We didn’t just redesign the storefront. We rebuilt the foundation it runs on — so every future campaign, product launch, and sales channel could scale without friction.”

The Approach

We started with a full migration to Shopify Plus, unlocking Checkout Extensibility and native B2B tools for Surya’s wholesale partners. From there, we rebuilt the product page around conversion data — restructuring the gallery, rewriting PDP copy for SEO, and adding a sticky add-to-cart bar for mobile. Every component was rebuilt with Core Web Vitals as a hard constraint, not an afterthought.

The Results

Within sixty days of launch, Surya Foods saw measurable gains across every channel. The redesigned storefront wasn’t just faster — it converted better, ranked higher in search, and gave the internal team the confidence to merchandise without engineering support.

• Overall revenue up 340% year-over-year, with mobile revenue more than tripling.
• Mobile conversion rate climbed from 1.2% to 4.6% — a 283% improvement.
• Average order value increased 22% after the PDP and upsell redesign.
• Organic search traffic grew 65% within the first quarter post-launch.

Surya Foods’ story is proof that a thoughtful, data-led rebuild can transform a store’s performance — without losing the brand identity that makes it recognizable. If your storefront feels like it’s holding your business back, let’s talk.

The post How We Helped Surya Foods Grow Revenue by 340% first appeared on Coffee Digitas.